How to sell to millennial B2B customers

some tips on help you serve better to the modern B2B millennial customer:

How to sell to millennial B2B customers
How to sell to millennial B2B customers
  1. Understand the Millennial Mindset: Millennials have more choices today than ever and they are not afraid to switch. Loyalty is low in the modern generation so it is important to invest in exceptional customer success.

  2. Acknowledge the Millennials: First of all, acknowledge they are here. 73% of millenials are engaged in decision making at B2B purchases. Millennials matter.

  3. Keep sales personal: Lastly, make every sales touchpoint personal. You have no excuse not to learn a lot about most millennials online(through Linkedin etc), so ditch the canned email and craft a message that shows you took the time to understand the individual on the other end.

  4. Be value-driven: Millennials are demanding transparency, values, relevancy and engagement. (IBM Institute for Business Value, 2015)

  5. Produce great content: Put compelling content out there and stay on top of the noise. A recent trend is where people are becoming brands and brands are becoming more human. Stick with this and use social and email channels to appeal to them in a more human way.
  6. Use modern tools: Still using an archaic process (like VMs) because it only helps you do your job better? Bad. Millennials tend to respect the latest technology than tradition. Keep up with the times and modernize your stack.
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